It is rare to be able to see into the minds of the jurors after a large patent trial damage award. However, in Joe Mullin, “Patent Litigation Weekly: So What do E.D. Texas Jurors Really Think?,” IP Law & Business (Jan. 9 2010), we are able to get a glimpse. Juries may have a desire to find in favor of a large company with a household name. However, a showing of: actual copying, a defendant patent infringer’s bad attitude, and a lack of interest from the defendant’s key stakeholders will help convince a jury that they should decide in favor of the patent owner.